In November 2024, CBS Philadelphia profiled Avee Charles and the evolution of AVEEATION, tracing the designer’s journey from her Philadelphia roots to an expanding presence on the global fashion stage.
At the heart of the feature is the city that continues to shape Aveeation’s creative language. Charles reflected on growing up surrounded by Philadelphia’s neo-soul and R&B legacy, referencing artists including Boyz II Men, Jazmine Sullivan, and Jill Scott. That relationship with music and culture continues to influence the house’s interpretation of’90s nostalgia through a contemporary lens.
The feature also revisited Avee’s beginnings. A first-generation Jamaican American, Charles began learning to sew at six years old before eventually founding Aveeation at 19. Years of developing her craft would lead to a wider audience through SHEIN X in 2022, followed by New York Fashion Week and the relaunch of Aveeation menswear through Off Script, a technology-driven platform.
By the time of the CBS profile, Aveeation’s story had expanded beyond Philadelphia, with Charles reflecting on recognition from publications including Harper’s Bazaar and ELLE while remaining firmly connected to her hometown.
The feature captures a defining moment for the house: a Philadelphia story becoming a global one without losing the cultural influences that shaped it.
From the sounds of Philadelphia neo-soul to the visual memory of the ’90s, Aveeation continues to transform nostalgia into something forward-looking, carrying its roots with it as the house moves into its next chapter.
CBS Philadelphia: Avee Charles on Taking Aveeation Global Watch Here