About Us

 

About Aveeation

Aveeation is a US-based contemporary fashion brand inspired by the nostalgic eras of fashion, reimagined through a modern, culturally driven lens. Founded in 2018 by first-generation Jamaican-American designer and creative director Jortae Avee Charles, the brand blends the spirit of vintage urban aesthetics with refined silhouettes, innovative cuts, and storytelling rooted in identity, resilience, and self-expression.

Influenced by the worlds of contemporary culture and entertainment that shaped Avee’s upbringing, each collection is designed for individuals who lead with confidence and authenticity. As a Black-owned brand, Aveeation remains committed to honoring the contributions of people of color through intentional design, sustainable practices, and creative innovation.

In 2022, our collaboration with SHEIN brought major visibility, with the Shein X Aveeation collection ranking Top 10 and Top 20 in best-selling women’s co-ords for SS23. Features on Fox News and NBC helped cement the brand’s early momentum. The brand was later selected as one of Flying Solo’s “Ones to Watch” at NYFW, marking Aveeation’s official transition into contemporary fashion. The collection gained coverage in Bazaar, ELLE, and a 2025 ad campaign with British Vogue. Aveeation relaunched its Men’s FW24 collection through a collaboration with AI app Off/Script, merging fashion and tech. The “We Are The Trend” campaign highlighted both new and established stylists & creatives earning recognition from Fashion Week Online and reinforcing Aveeation’s position in contemporary fashion.

 Aveeation continues to push the boundaries of design and creative storytelling, offering ready-to-wear collections.

Aveeation is more than a brand — we are legacy in motion.