In a 2023 conversation with CanvasRebel Magazine, Charles reflected on the early years of building Aveeation, the lessons that came with entrepreneurship, and her ambition to create something capable of extending beyond a single collection, season, or moment.
Founded in Philadelphia in 2018, Aveeation was entering a defining period of growth at the time of the interview. Following the release of SHEIN X AVEEATION in 2022, where four of the eight collaborative styles sold out, Charles began looking beyond individual milestones toward establishing meaningful partnerships, expanding the brand’s network, and creating a foundation designed to endure.
At the heart of the conversation was legacy.
“My goal is to be an established designer brand & to have an empire that can be sustained for my own family in the future. The goal of my legacy is longevity.”
The interview also offered an honest look behind that ambition. Charles spoke candidly about experiencing burnout during 2020 and 2021 and having to unlearn the idea that entrepreneurship requires constant work. Stepping back, recharging, and confronting herself outside of the business became an important part of understanding what sustainable success could look like.
That same sense of sustainability extended to Aveeation’s team. Built alongside close friends and family, the brand’s foundation was never solely about clothing. Trust, intimacy, and genuine support became part of the culture surrounding the house and its larger vision.
As Charles expressed at the time, “You can’t leave a legacy without a family to carry the name.”
Looking back, the CanvasRebel conversation captured Aveeation at an important chapter in its development: a young Philadelphia brand beginning to move beyond early recognition and toward a much larger understanding of what it wanted to become.
The milestones have continued to evolve, but the intention remains: to build a house with the longevity to outlive the moment.