For Avee Charles, Aveeation’s story begins generations before the brand itself.
Raised in a creative family, Avee traces her relationship with fashion back to her great-grandmother, who taught her how to sew and create patterns around the age of six. Years later, at just 19, that foundation became Aveeation, beginning a journey that would take the Philadelphia-born house from college projects to collaborations and platforms including SHEIN X, Flying Solo, and Off/Script.
The feature captures Aveeation during a pivotal period of transition. Following multiple collections released to SHEIN’s global audience, Avee went on to present her debut fall collection and select SHEIN X pieces during New York Fashion Week with Flying Solo, while simultaneously studying at Parsons and developing the next chapter of the house.
Philadelphia remains deeply embedded in that evolution. Avee credits the city’s music, art, theater, dance, and fashion communities with shaping her creative perspective, particularly her connection to neo-soul and jazz. Those influences meet the visual memory of the 1990s and early 2000s, creating designs that reference an era without being confined by it.
The article also looks toward Aveeation’s future, including the development of menswear through Off/Script and an exploration of where fashion, technology, and community can intersect.
Yet expansion has not meant leaving home behind. Avee’s vision includes strengthening Aveeation’s relationship with its East Coast community, creating more physical experiences, and considering how the opportunities she has received can create opportunities for others.
The feature ultimately captures a designer learning to pause within her own momentum. What started with a six-year-old learning to sew has grown into a house reaching new cities, platforms, and audiences while remaining connected to the people and cultural influences that shaped it.
From Philadelphia roots to an expanding global vision, Aveeation continues to move forward without forgetting where the story began.
The Philadelphia Tribune: Avee Charles on the Evolution of Aveeation Full Article+ Click Here